Key Areas of Expertise:
Fore Representations was established in 2002 initially specializing in Marketing and Representation servicing for Hotels and Hotel booking companies worldwide. We then subsequently specialized in Corporate Travel, MICE , Destination Management Services , B2B Distribution of Hotels and services worldwide and Leisure travel services for Holiday goers . FR is staffed by a team of senior, empowered and highly experienced professionals and has a portfolio of prestigious non-competing clients. FR prides itself on its industry contacts with buyers; relationships developed over a decade of face to face contacts.FR offers clients an unrivalled set of expertise for representation in the Indian market. Distinctive within the industry for its creative approach and variety of services offered from travel trade representation and PR, all the way to technology, brand advertising, research, design.
What Services do we provide ?
Fore Representations is a full service representation company offering a range of tailored, specific and rounded programmes, which maximize the return on investment. From one off tactical actions, database cleansing and workshops to accompanied sales calls, we have a range of tools to develop your brand recognition. FR specializes in brand development/strategy planning. Travel Trade Sales. Marketing and Training. Public relations campaigns . Social Media strategy. Co-op Marketing. MICE . Crisis Management. Online Creative Development & Management. Media planning and buying. Research – consumer/ trade. Event Management. Trade liaison with tour operators and agents, product management and above and below- the line marketing, key contact development, Strategy incentive, Road Shows. Our experience in the travel industry, specializing in quality long-haul markets, means our services are extremely professional and personal which is central to the success of the company’s objective which is to establish, maintain and grow profitable business for our clients. Fundamental to each plan is a carefully crafted method of producing and reporting return on investment, and an internal communications plan to disseminate this information to share holders and partners.
How do we work with travel trade ?
We operate as an extension of our client’s business to provide cost-effective direct sales and marketing representation in India. In a decentralized market place we accompany all our clients with every buyer contact on thoroughly researching the buyers so that each visit or education is appropriate for the specific client. The key to our success is the strength of our relationships with media, travel trade, overseas suppliers creating a B2B environment that benefit client and customer alike. Our years of experience in the travel trade and expertise can provide a comprehensive programme of activities and inputs on events that can become a part of the tourism calendar. We work very closely with the specialist long haul tour operators including product contracting and marketing to maximize brochure , websites and promotional coverage. We can create and communicate special value added offers for the customers and incentives for the sales consultants, including personal visits to the destinations and the properties plus detailed training programs and regular updates, In-house inquiry management & fulfillment both online and offline
What we do for Agents ?
Fore Representations can proactively organize on the behalf of its clients weeks of educational/ workshops/online training/regular road shows/ joint promotions/incentives/ database mailings/. We can provide a full resource for the travel trade for luxury agents as well as the group travel arrangers and MICE specialists and support them by providing sale materials, brochures, DVD’s, Crisis management cell and other sales tools to create incremental revenues for all our partners. We take an innovative approach to ensure that the trade are not only educated but also motivated to sell and promote our clients.
Our goal ?
Our Goal is simple – to achieve a fantastic return for your investment through innovative campaigns that reach your target audience Our campaigns begins with the clients, by understanding their individual needs ; we are able to create campaigns from a full range of communication services.